JUDGING CRITERIA
The judging process will consist of a panel of judges from the Bacardi who will evaluate entries. The group of judges will evaluate the entries for campaign integrity and clear compelling cases that clearly show the situational challenge, idea, creativity and proof of effectiveness or learnings. After determining a shortlist, winners will be announced by Mahesh in April 2022.
Please do not submit polished agency sizzle reels as they will not be considered in the judging process. Evidence of the work/activation or static images will be sufficient and ensure a fair way to evaluate entries.
SCORING IS BASED ON FIVE KEY CRITERIA
